Key Apple Trends for 2024 and the Most Useful Ways to Apply Them

There are lots of benefits which you'll get if you rely on iOS development trends. First of all, you can advance your existing product or create a brand new superstar app. Second of all, you can improve users' acquisition and engagement. And third of all, you'll maximize revenue by attracting many more customers with the new unique features than with a usual iOS application.

We know lots of stories about successful startups which built a new product based on a trend technology (Pokemon-Go), so there is no point to prove it's viability to you anymore. Here we go, the top 10 Apple trends of 2023.

Not everything we will tell you today is going to be 100% new. There are the technologies and areas (Apple future plans) which they will continue developing and investing money in 2023 with due diligence. Here are these things:

Siri is something that Apple will be improving all the time. And this technology keeps getting even cleverer. The new AI base and contextual learning will allow Siri to work as a task manager and do much more than we are used to. From now, Siri will have access to Citi Mobile app which means that you can manage all your accounts with the help of your voice and Siri, of course. AI-driven Siri can easily work with all Apple services.

More than 33 mln Apple watches have been sold since their first appearance on the market. And this figure is constantly growing. However, there are still much fewer apps for WatchOS than for iPhones. And It shows us how thirsty this market is.

You may have suggested that it is not a trend at all. The technology is not new, to put it mildly. However, with the new combo, iBeacons plus wearables, has got a second life and a new path for development. Of course, BLE devices Beacons can also work great with the iPhones. A lot of companies still use them successfully in their marketing strategies. But connecting Beacons with Apple watches you can get even more benefits.

The Apple HomeKit, which was launched in 2016, is getting more and more popular nowadays. Taking into consideration a fact that there will be more than 50 billion IoT devices sold by 2020, we see that the future of HomeKit is going to be very bright in the upcoming year. Every day we get new startups and companies which provide us with new, super smart devices connected with one network into a single system. The competition makes these companies reduce prices which means that they become more affordable for common people. The Internet of things is not only an Apple industry trend of 2023 it is also a huge field for entrepreneurs and small businesses all over the world.

Apple Pay exists for many years, but before it was used only to buy programs, music or books in App Store or iTunes. However, since we can pay for the real object via the system the future of Apple Pay is to become a great alternative to PayPal, Stripe and other payment gateways. It all means that in 2023 the share of eCommerce transactions made via Apple Pay will only grow.

Along with all that, we also have some new tendencies and ideas which form Apple future and which the company is going to popularize in 2023. Here they are:

AirPower, a wireless charging pad which we've heard of but haven't had a chance to buy and try it out. In 2023 it will all change and there will appear an army of fans who eager to purchase it no matter what. As it was announced, this charger would be compatible with only a few Apple devices, which also means that some Apple lovers (especially teenagers) would like to buy new, the latest models of iPhones and Apple watches compatible with AirPower. The creators also claimed that AirPower will be able to charge several devices at the same time. What can I say, I want it already!

The launch of updated version of Swift has become a big thing for iOS developers this fall. The fourth version of the programming language brought lots of innovations and improves and will make a great impact on the future Apple products. Thank God, it is compatible with old versions of the code and there shouldn't be any difficulties with the old code if you want to update your Swift application. Apple created Swift not only to make the programming language for Apple devices powerful but also to make it so easy to learn.

Despite the fact that we love Apple and it's products so much, it still has tons of competitors who also try to make their systems more advanced. Some things they create are so cool that Apple has to copy or borrow them.

In April 2017 Facebook launched it's Camera Effect Platform for developers and common users to create fantastic AR effects. As far as this technology is a huge hype nowadays, Apple Inc. is trying to keep up and launched it's own project based on AR. The result of this work was ARKit, a framework to build unique Augmented Reality experience for iPhone and iPad fans. Powerful Apple processors A9, A10 and A11 guarantee high performance.

Files is a new application which has access to different cloud storages. With it's help, a user has access to all the files which are stored in different cloud services, like Dropbox or GDrive. The app has a dashboard to manage all your documents no matter where they are. The idea of the app isn't new, still, we are glad to finally have it as a native app.

Yes, my friends, facial recognition feature is not new at all. However, Apple managed to perfect it and made absolutely precise. Despite the fact that there are some minor issues with this system, the Apple development appeared to be so promising that the company decided to get rid of Touch ID at all in iPhones.

All there trends and Apple future technologies will form the path you, iOS developers and product owners should take to bring the most competitive, engaging and functional products to the market. Trends are not only hyped words which everyone knows, they are a great opportunity to find the idea which will make you rich. If you want to use these trends or some tips of ours to create a fantastic iOS product with us, contact our managers and let's make it awesome!