How to Create an Online Casino Website: Challenges and Must-Have Features

Casino web development goes through several stages like settling down license matters, building an MVP of the product, and choosing must-have features. That’s why we’ve decided to discuss all possible challenges and ways to avoid them.

Apart from promising forecasts as well as great statistics, let’s observe some more benefits of casino website:

• Accessibility & audience. The casino website is available for any device via the browser and the Internet connection. Thus, development investments will rapidly recoup due to the maximal user coverage.
• Bonuses & personalized discounts. Online casinos provide a wide range of engaging bonus programs which is an excellent marketing strategy to attract a broader audience to the solution.
• Flexible schedule. The online casino enables users to pause a session or set auto-play for them to fit the game into a daily routine.
• High privacy. The user pressure is decreased due to the fact that a casino website ensures sufficient privacy.
• User entertainment. Gambling games have always been popular since such entertainment, involving money manipulation which depend on the actions of the players can bring thrill into the audience's routine.

Receiving an online gambling license must be your priority task since it’s the only way to enter this industry. After that, it’s necessary to open bank and merchant accounts, cooperate with the providers of electronic payment systems, and purchase legal gaming content. On top of that, you wouldn't be able to promote the platform and gain users without having a license. The following data is for informational purposes only. We’re not experts in online gambling laws. We’re providing a brief overview of laws by countries to inform you about possible challenges.

Every country has its own rules of getting license. That’s why you should study gambling jurisdictions: requirements, cost, taxation policy, and so on. Of course, you can always speed this process up consulting with a lawyer. Below you can find some information about the regulation rules of the gambling business in different countries

As you can see, creating a casino website can face restrictions in some countries. Getting a gambling license is tricky if you don’t know the jurisdiction of the chosen country.

There are several challenges that you may face starting an online casino business. To build a casino website that will bring profit and satisfy the clients, you need to consider some aspects beforehand.

Games have a significant influence on the income of your online gambling platform. As a result, an iGaming provider can either bring profit to your business or cause bugs.

There are two main options of iGaming providers — the first ones create games and platforms themselves while the second type offers to purchase a set of games. Since users have high expectations, it’s better to consider custom gambling solution.

Additionally, custom-made solutions tend to be more secure since they are built to follow all safety standards. Whereas ready-made options often contain various vulnerabilities.

You need to choose the partner carefully because you will have have a long-time cooperation. While selecting a provider, you need to

• look through reviews;
• consider the fees;
• reckon in the budget;
• etc.

You can find reviews on such platforms as Clutch or GoodFirms.

Making a casino website, it’s necessary to integrate several payment methods to make transactions comfortable.

Many payment system providers are ready to cooperate with online casinos. Below we’ll discuss four the most widespread payment services.

Casino websites tend to provide users with several payment options to make the transaction process as comfortable as possible. Some casinos even offer to pay with a phone bill and users may put the money to their phone account and pay with their mobile balance. Choosing this option, the user doesn’t give a casino website any personal information, only a phone number.

How to make casino website successful? An attractive and user-friendly design can be a reason why users choose your platform over hundreds of similar casino websites.

There are several basic recommendations for creating an engaging design for an online gambling service.

1. Don’t overload your gambling platform with unnecessary elements. Lots of detailed elements tend to increase the loading time. Statistics show that 47% of users expect a website to load in 2 seconds or less. It’s better to design a website with fewer animations. Additionally, the homepage should be as simple as possible. It doesn’t need to confuse first-time visitors since they can leave the website.

2. Use pictures of real people to gain the trust and loyalty of your clients. For instance, you can put a picture of a person who has just won a fortune. As a result, visitors see the real emotions and are pleasantly impressed.

3. Responsive web design. Statista claims that almost half of the web traffic came from mobile devices. Smartphones are easy and comfortable to use on the go. To engage more users to your casino website, you need to adapt it to the mobile screens.

4. Study impact of the right colors. Website visitors build the first impression of the website looking at its color palette. For example, orange indicates optimism and communication, while blue stands for peace and trust. So, it’s vital to pay attention to the color palette during casino web development.

All of these details should be considered for greater profit. Therefore, it would be nice to trust professionals and hire a team of designers or order UX/UX design services.

How to attract users to your casino website? The answer is a thoughtful marketing strategy that covers particular casino issues.

There are several ways to advertise your online gambling platform.

• Social networks. Social media is a powerful tool for online promotion. For example, you can create profiles on several networks and provide your subscribers with news from the gambling industry, website updates, offer exclusive bonuses, etc.
• Email. This marketing channel still works very well and is low-cost. Your casino website sends letters with news or personalized offers to registered users. The main rule you should stick is not to spam and send emails with moderate frequency.
• Loyalty programs. Casino websites need to offer visitors a flexible bonus system. One of the most popular options is providing first-time users with greeting bonuses after joining the platform.

If you want to start building a casino website, you should create a list of must-have features of your online casino. There are some ideas below.

• Registration & profile management. To start gambling, the user should sign in to the website. It’s essential to offer users several options to sign in via phone number, Google or Facebook account. After that, to provide higher security level, the user should log in to their account every time.
• Payments. Online gambling requires comfortable opportunities to deposit and withdraw funds. Additionally, it’s possible to set limits for the minimum and maximum amount of money that users can cash out at once.
• Customer support 24/7. Making a casino website, it’s essential to offer visitors constant online support in case of any queries. It assists in gaining trust of users and building the casino reputation.
• Security. Security and confidentiality of personal information is one more aspect that requires attention. It’s better to maintain website security technologies like CSP.
• Bonuses. To engage users, a casino website may offer a flexible bonus system. There can be bonuses for registration, for playing some particular games, and so on.

Of course, this list of features can be easily extended with such functions as

• several languages support;
• real-time messaging;
• several currencies support;
• rating;
• notifications about scheduled tournaments;
• etc.

To create an interactive and functional casino website, you should either hire a reliable vendor or build an in-house team of developers. Each option has pros and cons. For instance, outsourcing software development companies tend to have lower hourly rates and flexible taxation. However, the communication process with such online casino developers is often more complicated because of the time difference.

Nowadays, outsourced development becomes quite widespread since you can interview the team members on your own or a company provides you with a formed team. Cooperating with a vendor, you get access to talented developers and various technologies, these lead to high-quality of the product.

If you’ve decided to cooperate with an outsourcing web development company, you need to prepare for the cooperation.

Selecting a reliable vendor that can make a casino website, you need to study reviews from previous clients and explore the companies’ portfolio. There are independent platforms where you can find reviews:

• Clutch
• GoodFirms
• IT Firms

Additionally, these services offer to sort the companies by countries, hourly rates, and so on. As a result, you can find a vendor that follows all your requirements.

Cleveroad is an experienced software development company from Eastern Europe, Ukraine. Our competence involves delivering cutting-edge software solutions to businesses of all scales for 10+ years.

We can become you credible partners, as we offer:

• An in-depth consultation on your product development from our Business Analysts
• Three adaptive cooperation models suitable for every case: dedicated team, fixed price, time & materials
• Cutting-edge solutions and latest development approaches to build even more sophisticated digital product
• Software engineering teams of of agile-oriented, high-qualified, and certified experts

Creating a casino website with all necessary features requires time and a reliable tech partner. You’re welcome to contact our managers and tell us about your project idea.

To find out more about our expertise, check our portfolio, and look through profiles on Clutch and GoodFirms.