How Much Does It Cost to Design a Mobile App: Instagram and Uber Examples

The point is this: similar-looking apps flood the application marketplaces. For example, there are more than 1,8 million apps in the App Store, and Google Play offers about 2,47 million apps. So, if you want to get a top-class interface, you should invest money in your mobile app design price.

But how much time will UI/UX creation require? How does the design creating process go? And the essential thing, how much does it cost to design a mobile app? In the article, we’ll answer these questions and present the estimated app design wages of such well-known apps as Instagram and Uber.

A software development company, even one with extensive experience, cannot provide an accurate design cost estimate solely based on an idea. It's vital to understand the factors that influence the app design cost and why a basic concept isn't sufficient to determine the price.

The nature and complexity of your app play a significant role in design costs. Simple apps with basic functionalities will generally cost less to design than complex, feature-rich applications. This way, a straightforward calculator app will be less costly to design compared to a social networking platform with various interactive features.

The number of screens or interfaces within your app directly impacts how much to design an app. More screens typically require more time and effort for designing user interfaces, layouts, and ensuring a consistent design language throughout the app.

The choice of platform(s) for your app, such as iOS, Android, or cross-platform development, can affect design costs. Designing for multiple platforms may require additional work to adapt the design to each platform's guidelines and requirements.

The complexity of your app's user interface (UI) and user experience (UX) design is a crucial cost factor. Custom designs that deviate from standard templates and incorporate unique branding elements can increase design costs. Additionally, features like localization, which involves adapting the app for different languages and regions, can also raise design expenses due to the additional design work required to accommodate multiple languages and cultural preferences.

To illustrate, designing a complex platform like Spotify can take anywhere from 500 to 1,000 hours, depending on the specific functionalities and complexity required.

Based on a rate of $50, the average hourly rate in our region (Central and Eastern Europe), the app design cost will be:

• 500 hours = ~$25,000-$50,000
• 1,000 hours = ~$50,000-$100,000

Integrating your app with third-party services or APIs can modify the cost of designing an app. Customizing the design to seamlessly incorporate external services may require additional design work. Designers must ensure that the integration is both functional and visually cohesive with the rest of the app, which can extend the design timeline and costs.

The timeline for project completion can influence design costs. Urgent or tight deadlines may necessitate additional resources or overtime work, potentially increasing costs. Rushed design processes can also lead to inefficiencies and compromises in the design quality, which may require additional revisions and adjustments.

The location of your design team can affect costs due to variations in labor rates. Design teams located in regions with higher living costs may charge more for their services. Conversely, working with designers in regions with lower labor costs may offer cost savings while maintaining quality, making location a factor to consider in your overall budget planning.

Different types of collaboration come with their own pros and cons, which can impact how much to design an app:

Freelance designers

Working with freelance designers offers flexibility and cost-effectiveness for smaller projects. Freelancers often specialize in specific design areas, providing access to specialized skills. It's important to note that freelancers may have limited availability for ongoing support, and the quality and reliability of their work can vary.

In-house design team

Leveraging an in-house design team provides the advantage of close collaboration and seamless communication. Having a team within your organization offers full control over the design process and ensures a deep understanding of your company's culture. However, it comes with higher operational and salary expenses and may be less scalable for large projects.

Outsourcing to design agencies

Outsourcing your design needs to a specialized agency is often regarded as the most beneficial cooperation model. It grants access to a diverse talent pool with expertise in various design disciplines, ensuring that your project benefits from a wide range of skills and creative perspectives. This approach is highly scalable, making it suitable for complex and ambitious projects. Outsourcing allows you to tap into the agency's extensive resources, which can lead to faster project completion and a more comprehensive design solution.

It's essential to carefully consider these factors and choose the collaboration type that aligns with your project's goals, budget, and requirements. Discussing these aspects with potential design partners will help you make an informed decision about the best approach for your mobile app design project. As ScienceDirect states, a qualitative design provides smooth and distraction-free pathways towards achieving goals.

Among the most influential apps of the decade, Instagram and Uber take pride of place in their innovative UI/UX design. For this reason, we will look in detail at these solutions and cost of designing an app similar to these. Furthermore, you’ll figure out their app design pricing for every screen.

Founded in 2011, Uber changed from a locally known San Francisco taxi service to a global transportation system. In total, in 2022, Uber generated $31.8 billion in revenue in 2022.

What is the reason for such popularity? Thanks to their intelligent and straightforward app interface, taxi calling activity turns into a video game, and the users love it very much.

Moreover, by creating an easy-to-use interface, Uber has cared about both the passengers and drivers. Though, all the complexity is hidden inside the app.

Our business analysts gave time estimations for creating a UI/UX design of both Uber apps – for riders and drivers.

The data indicated above shows approximately the design building time for Android and iOS operating systems. There is no admin panel info because it is usually represented just by a web version. The designers usually create the entire UI/UX interface for one operating system (generally, iOS) and then adapt it for the second (Android). According to such information, the Android interface takes 60-70% less time than iOS, which is beneficial for the cost of designing an app.

It is also a rough calculation because the precise wages are influenced by UI/UX interface complexity. At the same time, the MVP version design will be cheaper.

Now, let’s check how much Uber’s iOS and Android app design cost in different regions:

• US/Canada. $20,900 - $62,700
• Australia. $20,900 - $62,700
• Western Europe. $20,900 - $41,800
• Central Europe. $10,450 - $20,900
• India. $8,360 - $20, 482

If the application is oriented to graphic content, its UI/UX interface can’t be poorly created. So, the Instagram designers acted responsibly, investigating users’ psychology, art, and science. And the result is that the app has an average of 4.5/5 stars due to its well-worked design. Moreover, the users love it despite bugs, improvements, and crashes.

Here is the average app design cost for Instagram-like solution estimated for specific countries:

• US/Canada. $18,250 - $54,750
• Australia. $18,250 - $54,750
• Western Europe. $18,250 - $36,500
• Central Europe. $9,125 - $18,250
• India. $5,300 - $17,885

How much is it to design an app in different countries? Each IT company evaluates the processes differently, but most companies follow this evaluation sample:

hourly rate х number of hours spent = application design charge.

Imagine that you develop an Uber-similar solution, outsourcing the design features to Estonia. Some approximate estimates: 246h (max time for design) x $50 (Estonian hourly mean wage) = $12,300 (for Android and iOS solutions).

For instance, the cost of top design services may include hourly amounts to $150 in the USA or Canada. That will be up to $36,900 for the Uber-like iOS and Android UI/UX design. Here’s the thing: if you don’t have well-skilled design specialists around (or the app designers cost too high), you can use the services of software development companies abroad.

There are a lot of outsourcing companies all over the world that offer high-quality service for affordable price. Central Europe become more and more popular outsourcing destination due to extended talent pool, low taxes, and government support of the IT sphere. But the best cost should satisfy the best quality.

Picking a trustworthy service provider, do the following steps:

• Examine the portfolio of the chosen firm as well as app design company cost
• Observe company reviews published on GoodFirms, Clutch or IT Firms
• Discuss the cooperation experience with the company’s prior clients
• Check confidentiality matters (signing NDA, etc.)

To define the development stages and the app design cost, you should choose a mobile application type:

Now, after an app type has been chosen, let’s concentrate on the workflow. App design is commonly represented by a user interface and user experience. But every software development team or company works on its creation differently. We’ll illustrate below how the software companies create design through the Cleveroad workflow example.

At the beginning of the UI/UX development process, our design specialists analyze the competition, business objectives, and target audience of the upcoming product. This way, the team identifies the users’ needs to create the future design adapted to them. After an information gathering, the UI/UX specialists start developing an app design.

It should be noted first that every software development company should have a specification or set of requirements for wireframes building. A wireframe is represented as a conceptual scheme of all the elements placed on the app’s screen. It helps users realize the future look of the app and offer their amendments.

Cleveroad team builds several design models per request using the InVision design platform, Figma, and Zeplin. The customers also can follow it and comment on the process or choose the most attractive design sample according to the situation. So, the wireframes can serve as a fast instrument for creating a solution visualization. Moreover, they are efficient and easily changeable.

Prototypes are the model sets of the app’s final look, which serve as the basis for the whole UI development. Each application screen is prototyped separately.

Let’s view the UI/UX creation peculiarities according to mobile operating systems and gadgets where the app will be used. The experts usually start preparing the UI design version for iOS and Android for the project intended both for two platforms. UI/UX versions for tablets, phones, and other devices are created together with the main design but estimated individually.

At this stage, the customers can also offer their amendments, give feedback in InVision or Figma, and choose which prototype is the most appropriate for their application. Cleveroad, as most companies, can provide clickable or static prototypes upon your request.

The other stages consist of building up graphic elements such as icons and illustrations or preparing complex animations and individual evaluation of mobile UI design costs.

When aiming to reduce app design cost, various strategic approaches can be employed. These approaches help optimize the design process, ensuring efficiency without compromising on quality or user experience. Here are some effective methods to cut app design cost:

Effective planning is the foundation of cost-efficient app design. A well-defined project scope, clear objectives, and a detailed design brief can help streamline the design process, minimize revisions, and prevent costly scope creep. By investing time in planning and establishing a solid project roadmap, you can avoid design-related setbacks that may lead to increased costs.

Prioritizing app features is a crucial step in cost reduction. Identify core functionalities that are essential for the initial release and focus on designing them first. This "minimum viable product" (MVP) approach allows you to allocate design resources efficiently and launch the app sooner. Subsequent features can be integrated based on user feedback and needs, reducing the upfront design costs.

Collaborating with an experienced design team is essential for cost-effective and high-quality app design. When choosing a design team, pay attention to their portfolio, expertise in your industry, and their ability to understand your brand and target audience. Check credible sources to find talented designers with a proven track record. Effective communication and a shared design vision with your team can lead to efficient design iterations and cost savings. Feel free to explore our Dribbble to check our design expertise.

Opting for cross-platform design can be a cost-efficient choice, especially when targeting multiple platforms like iOS and Android. Designing a consistent user interface that adheres to platform-agnostic design principles can save time and resources. Cross-platform design ensures that design assets can be reused, reducing the need for separate designs for each platform and cost to design an app in parallel.

Creating a prototype before diving into full-fledged design can save costs by validating concepts and functionality early in the development process. Prototypes are less time-consuming and allow for quick iterations based on user feedback. This iterative approach helps identify and address design issues before they become costly to rectify in the final design stages.

Leveraging open-source design resources, such as free icons and fonts, can significantly reduce design costs. These resources are readily available online and can be integrated into your app design, saving both time and expenses compared to custom-designed elements. Ensure that the chosen resources align with your brand's aesthetics and licensing requirements.

Collaborating with offshore or nearshore design teams can decrease the cost to design an app. These teams often offer competitive rates while maintaining high design standards. When working with remote teams, effective communication and project management are crucial to ensure that the design process runs smoothly and aligns with your project goals.

By implementing these approaches, you can effectively cut app design costs without compromising on the quality and functionality of your app.

Cleveroad is a professional software development company located in Central Europe - one of the most famous outsourcing destinations due to its reasonable software creation rates. For over 10+ years of experience, we have been helping businesses of various industries deliver custom app design to ensure their brand excellence and user engagement.

Our design specialists start working from the very beginning of the application building to launching the final product. Our team conducts Research, Wireframing, Visual style, Design, and Delivery ensuring top quality through all the steps.

Here's what you get by appealing to our UI/UX design services:

• Eye-catching mobile design for all screen sizes and platforms.
• Client-centered web design for various devices in FullHD quality to ensure page load optimization and site responsiveness.
• App wireframing and prototyping, mockup creation, sketching, and other design services applying latest UI/UX practices.
• Wireframing and prototyping, mockup creation, sketching, and other design services. The latest UI/UX practices to deliver a product that helps reach business goals and satisfy user needs.
• UI/UX consulting from professionals with an in-depth understanding of business needs.

How cost estimation is done for your project? To determine the app cost, we provide our clients with two types of estimates: Rough and Detailed.

A rough estimate serves as an initial, high-level cost projection provided to the client. In our project management approach, we create two distinct rough estimates to ensure cost accuracy at different stages of development:

• The first rough estimate is generated following a Solution Design Workshop. This estimate is quite high-level and offers three options: optimistic, realistic, and pessimistic. It helps the client understand the project's scope, goals, complexity, risks, and core non-functional requirements. It also aids in defining the project's strategy, including whether to include all features within the budget or prioritize essential ones.
• The second rough estimate is refined during the Discovery Phase, which begins after initial collaboration with the client. During this phase, we delve deeper into the project, analyzing intricate business processes, elaborating on the feature list, and solidifying development nuances and non-functional requirements. Based on this more detailed information, we revise the initial rough estimate, making it more precise.

A detailed estimate is the most precise cost projection in project management, offering near 100% accuracy. It involves direct participation from the development team responsible for the product's creation. These detailed estimates are crafted post-Discovery Phase, during the development stage.

Utilizing the insights gathered during the Discovery Phase, our team uses this estimate as a foundation to define detailed requirements, typically through user stories, in an iterative process. Each user story is evaluated, resulting in a comprehensive estimate.